A/B testing is the best way to find out what your customers respond to in online marketing. Whether it’s on the site or email messaging, A/B testing is a window into user response.
This is no secret; major brands and companies engage in online testing. Most of the time, it’s so seamless that people don’t even realize they are being tested. But when the truth comes out and they are part of an experiment, the response can make headlines.
Recently, Facebook studied the impact of positive and negative posts in January 2012, looking for connections in how those posts affected users’ reactions and posts. It found that emotional states can be transferred on Facebook by these posts. Friends of someone who posted something positive would post something positive on their own feeds, and vice versa.
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